Our Journey

Our Motto:

Dare To Be Different…

Where would be the fun in that? Founded over 10 years ago under a different alias while serving product from a garage in the Waikato these formative years were the litmus test for the version of ADU Industries you can see today.

About Us

PASSIONATE SINCE DAY DOT.

Founded over 10 years ago under a different alias while serving product from a garage in the Waikato these formative years were the litmus test for the version of ADU Industries you can see today. Founded on an unrelenting passion from way back when we can safely say to this day that this has not wavered. We truly sell only products we have the utmost belief in because if we didn’t then how could we expect you to?

Daring to be different we are here to share our stoke for what it is you do by providing industry leading product across the action sports industry. Unique, innovative and reliable so you can take care of business with confidence.

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The Mission

We are here to provide Aotearoa’s action sports enthusiasts with the most innovative and industry leading product. Coupled with our passion and stoke you can rekindle why it is you do what you do, investing more time out there doing what you love…

WHY ADU INDUSTRIES?

So what makes us here at ADU Industries different than the rest you might ask...

Customer Support

We have the attitude here at ADU Industries of passing our stoke onto you and for that reason only we believe that if it is action sports you are after we can serve you like no other…

ADU Industries Endorsed

We still love to get out there and give it a rip just as much as the next person. So when it comes that time we ride our own products because if we couldn't how could we expect you to? The old saying of by riders for riders comes to mind.

Unmatched Quality

With the nature of these sports comes an innate relationship between you and your equipment. Go with ADU Industries and you can rest assured when you need your gear most it will be there for you time and time again…